Cruise is a technological company which started by Kyle Vogt. Before he started this company, he founded Socialcam, which is a consumer mobile app and later on the app was sold to Autodesk for $60 million as he returned to his interest, robotics and mechanical engineering. With Cruise, he invented a system which is installed on Audi as a starting, that aims to allow the car to drive itself especially on highways.
To activate the system, there is a ‘Cruise’ button which is installed between two front seats. When it is pressed, the car started to steer on its own effectively on the highway. However, the system is not configured to change lane on the highway as per requirement of California state law surround autonomous vehicles.
Recently, Cruise announced investment of $12.5 million series A round led by Spark Capital and Y Combinator’s Sam Altman which brought a total funding of $16.8 million. On top of that, the company also recruited Andrew Gray from Tesla as vice president of engineering. Previously Gray led autopilot R&D at Tesla.
Cruise system is a system which converts existing cars into self driving cars down highway. There are three components altogether, sensor units which installed on top of the car near the windshield, actuators that control the steering and driving as well as computer which installed in the trunk and occupies about one cubic foot of space. The pricing could be $10,000 each.
Vogt said that he did not have any announcements about the product and that he just wanted to talk about the hiring and some great new people. He also added that they were looking for people with any kind of computer vision skills or who were talented with automotive controls and perception.