Big companies in technology industry as well as in automaker industry are competing to release the first self driving car into the consumer market. Three German Automaker companies, Audi, BMW and Daimler are teaming up to buy over Nokia Here mapping service which is worth about £2 billion as self driving car will be relying on the mapping service to drive itself to the destination as configured by the human. However, the competitors of these German companies are also giant technologies companies and automaker companies which have the resources to build conventional vehicle as well as coming up with self driving cars. Their competitors are US companies such as Google, Apple and Tesla.
Google can be considered as the pioneer in developing self driving car technology. Recently, it has set up its own car company, Google Auto LLC which led by Chris Urmson. The company is registered under national and international organization as a passenger vehicle manufacturer and licensed as car maker in California since last year.
Apple is known to come up with iPhone and Mac computer. Recently the company is recruiting lot professionals from car manufacturer’s electric and new vehicle system teams. On top of that senior Apple Executives are also seen to be visiting BMW plant in Leipzig, Germany. Based on this information, a rumor surfaced that these two companies might be partnering up into developing advanced car. Apple is aiming to produce cars by 2020.
Tesla Motors seems to be far ahead than the rest of the companies in terms of self driving car technology development. Elon Musk, the CEO of the company, announced a software update which allows cars to autosteer and parks itself last week. However, he also mentioned that the software would need a lot of fine tuning before it can work perfectly.