With other companies such as Google or Tesla are already testing on the self driving cars on California streets, Ford Motors seems to enter the self driving car industry a little bit late as the company is still in the first stage of the five stage of autonomous driving development. Before going to the development of a full self driving car, Ford Motor Co. announced that the company is focusing to bring driver-assist technology to its entire lineup by 2020.
The driver-assist technology will be able to help human driver to brake in case of emergency or to stay within lanes when getting in or out of a tight parking lot. On top of that the company is also appointing Randy Visintainer, a man with 29-year experience and the director of product development quality, to lead the autonomous vehicle development.
Raj Nair, Ford’s group vice president of Global Product Development, said that the driver-assist technology are the building blocks for increasingly capable semi-autonomous operation and that the company is still in the first of five stage of development towards autonomous driving. His statement came about at a media event in San Francisco.
Ford is reported to be working together with a few startup companies for its Ford Smart Mobility plan which focuses on connected, autonomous vehicle. Some of the startup companies such as Dearborn, Mich-based company which is working with Carbon3D and Redwood City-based company which develops an advanced 3D printing process that can produce car parts from plastic resins at faster speed than conventional 3D printing processes.