Nokia HERE Mapping Service Deal to Audi, BMW and Daimler

announced in April that the company was selling its mapping service, HERE, to German auto maker, Audi, BMW and Daimler. It is done so that can concentrate more to the acquisition of Alcatel—Lucent and focus on its telecom equipment business. HERE mapping service is built upon Navteq, a mapping service company which it acquired in 2008 for $8.1 billion.

Before the deal was confirmed, the German automakers was reported to invite a few other automotive companies such as Automobiles NV, Renault SA, PSA Peugot Citroen, Motor Co, Toyota Motor Corp and General Motors Co. The idea is so that can be used in any platform; therefore, the more companies join the deal the better it is.

Apparently, the auto makers concerned that the mapping service would be purchased by Google, Uber or which then they would lost controlling the information system inside the car. It is important for them to provide a most accurate map so that it can be used in their self-driving cars and future safety systems.

Nokia HERE mapping service rival, Robert Bosch GmbH and the Dutch digital company TomTom is also reported to work together to develop mapping service for self-driving cars. It seems that mapping services have shifted its function to be able to provide real-time traffic information instead of a static map.

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